Episode 19: Why You Can't Sleep And The Surprising Way To Fix It with guest Daniel Erichsen

Can you imagine befriending wakefulness? Sleep physician–turned–coach Dr. Daniel Erichsen explains why many of us struggle with sleep and how to fix it—for the rest of our lives. Dr. Erichsen’s approach has turned my lifelong insomnia around, making me a believer in this novel, counterintuitive method.

In this episode, Dr. Erichsen describes his journey from clinical sleep medicine to author, educator, and sleep coach, and we break down his practical approach—Non-Attachment to the Outcome (NATO)—that helps people stop fighting sleep and start living well-rested. 

Key takeaways

• A clear explanation of what causes chronic insomnia and why traditional advice so often fails.
• Practical, compassionate strategies to reduce sleeplessness without relying on medications.
• How shifting beliefs about sleep and ditching safety behaviors can restore natural, effortless sleep.

Daniel Erichsen—sleep doctor, author, coach.
Learn more at  www.thesleepcoachschool.com